While reading the Cheerios box, Sullivan stops and says, “Mom, what’s cancer?” Carla replies that it’s a sickness that kills a lot of people and that Cheerios is trying to raise money to help fund research to find a cure. In turn, Sullivan says, “Yeah, because pink doesn’t really work, right?” Confused, Carla asks, “What?” Sullivan replies slyly as if telling her something that only a few select people know, “Liiiike, people wear those pink shoes and gloves…but it doesn’t really cure their cancer.”